And the subtlety of human perception about those disciplines

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Image for post
Source: Photo by Akshar Dave on Unsplash

I noticed from social networks, groups, and other media that some people were questioning the relationship between Branding and UX. Some said they complement each other and others claimed them to be distant disciplines, one does not interfere with the other. So how does it work? Let’s see.

UX is a newer term that has an aligned definition among experts — although many people still consider that UX is only digital or usability.

Branding is an old term, but apparently it recycles its meaning with every new book that comes out. …


A big No written on a red background
A big No written on a red background
Photo by Gemma Evans on Unsplash.

On a beautiful day, I am having breakfast, which can be a cup of coffee with a bunch of scrambled eggs or a cold morning pizza. I check my emails in my phone and of all of them, one catches my attention: “You have a new contact on the site”.

My heart leaps and my imagination begins to soar. I already think it’s someone wanting to do an advertising campaign for Super Bowl or the redesign of the new iPhone and I’m already ordering the pre-sale of Playstation 5. …

Murillo Zerbinatto

Video Game Writer at Xfire: http://xfire.com/author/murillo/ and Portuguese/English Translator.

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